It's the possibility of having a dream come true
that makes life interesting.
Paolo Coelho
Who We Are
Verlag Hermann Schmidt Mainz is the leading publishing house in German-speaking countries specializing in typography, graphic design and creativity and also strives to extend this leadership as a licenser to the international sphere.
Karin and Bertram Schmidt-Friderichs stand for the »Schmidt« brand personally and represent it externally [i.e. at professional conventions, congresses and their own seminars and presentations].
In spite of growth and internationalization, they remain close to their products and their clients.
The publishing team is made up of identified and dedicated staff who are committed with enthusiasm and skill to the publisher’s clients, projects and writers.
What We’re Like
The publishing house and its staff are
• skilled and capable, making them credible,
• non-dogmatic and open to new ideas,
• agile, lean, efficient and possess above-average dedication,
• human, authentic, approachable.
Making a personal mark [owner managed] is more important than growth and size, further development [pushing the limits] is, however, a constant challenge. Our relationships with clients and partners are characterized by friendly attentiveness.
The publishing house is international yet not homeless and possesses an increasingly worldwide network of institutions, disseminators and universities.
It is so success-oriented that it can afford to continue to remain independent in the future. It invests in the highest quality content, design and production at fair retail prices. It chooses product quality over cost-intensive advertising and sponsoring activities, confident that this quality speaks for itself and spreads the word...
What We Offer
Schmidt provides customers interested in typography, graphic design and visual creativity:
• competent advice [how-to] and professional support
• background information [monographs, standard works]
• inspiration [source books]
• trends and analyses
Verlag Hermann Schmidt Mainz produces and distributes highly aesthetic, skilful specialized reading that reveals the passion of its creators.
Books and products by »Schmidt« are »more than just a book« and possess the impetus to be the most significant and beautiful, perhaps even the very first publications on the specific subject matter.
All of them have highest quality in form and content in common: they are creative and foster creativity, they are made with love and therefore desiderata. They are never cheap, yet always good value for money.
The subject matter is pluralistic and adheres to no school; it chiefly addresses professionals and helps non-professionals become professionals.
The portfolio is topped off – but not dominated – by collector’s items for graphic designers and bibliophiles.
Some titles are useful and long-lived, well founded and informative; others are highly topical, surprising and innovative or designed as objects. From Schmidt books, one can expect both serious, useful information as well as fun and pleasure in dealing with typography and imagery.
Approximately 25 titles for typography, graphic design and creativity are issued by Verlag Hermann Schmidt Mainz every year under the Aldus leaf. They are individually conceived and designed and not subject to any fixed series philosophy.
They fulfil the highest demands in content, design and manufacture and are, in addition, a sensory delight.
You can reach us by telephone:
Monday to Friday from 8:00 AM until 6:00 PM
at +49 (0) 6131 – 50 60 30.
In urgent cases after office hours:
Karin Schmidt-Friderichs at +49 (0) 171 – 62 93 193
By fax: +49 (0) 6131 – 50 60 80
By post:
Verlag Hermann Schmidt Mainz
Robert-Koch-Strasse 8
D-55129 Mainz
