design ecology!

Ecology and sustainability are topics which are increasingly becoming the focus of corporate communication - where dated visual clichés and nostalgic, homespun design have definitely had their day. Many biologicallyfriendly companies are now demonstrating how the green theme can be communicated in keeping with the times, reacting to this radical change in target group with modern, stylistically diverse corporate identities, packaging designs and pictorial language. This book features about 70 international brands - from small homemade labels to big names active worldwide - which excellently illustrate how the growing demand for sustainability...

and environmental friendliness, coupled with an interest in social and ethical issues, can be echoed by communication and design strategies in an attempt to address the relevant target group.
Besides these highlights of the neo-green movement of the 2000s this volume also presents the views and visions of those observing and involved in the field and pinpoints what designers must watch out for when developing more ecofriendly solutions for print media and packaging.

Neo-Green Brand Strategies
Text German
Design: Mario Lombardo
272 pages
Size 24 x 32 cm
Cloth-bound with foil stamping
ISBN 978-3-87439-763-6