U1 - Vom Schutzumschlag zum Marketinginstrument

Books are nearly always judged by their covers. There's love at first sight - and if you're lucky what's inside lives up to the exterior. There are customers who go into a bookshop because of a title they've seen in the window and come out clutching a bag. There are missed chances: excellent books with covers which fail to appeal to the target group. There are bitter discussions with salesmen: "Black is an absolute non-no!" There are publishers who get their readers to pass judgement on a number of different covers and others who spoil us for choice with an entire range of novel cover variations. What could thus be more appropriate than...

a book of book jackets? We're not just talking about a printed selection of the next season's new titles here; this is an expert, structured and analytical collection of the best
examples from all over the world, turning the book jacket into a marketing tool. U1 is sorted by genre from the novel to works of reference, by subject from heads to eroticism and by design mediums from margins and spacing
to the effect of colour and contrast to typography, calligraphy and illustration as stylistic devices.
For cover designers and other packaging artists. For publishers, marketing experts, editors, distributors, sales reps, booksellers...

and anybody else who's got something to say about a book's cover. And for writers, reviewers and
readers who long for a good cover.

Format: 24.5 x 32 cm
Hardback with transparent plastic jacket
320 pages
ISBN 978-3-87439-687-5