rotis - eine Streitschrift

Rotis, the typeface created in 1988 by Otl Aicher and both the subject of controversy and an object of widespread use, turns 18 this year and finally comes of age. It may now vote (Walbaum, for example), drink (which the small "e" has possibly already been doing) and watch erotic films (which could do it good!). Designers from all over the world send their congratulations, interpretations, associations and ideas on the subject. Practically no other typeface has split the world of typography as dramatically as the one which deigned to bridge the gap between serif and sans serif. For some it was to become their universal typeface and credo,...

for others it  was a bone of contention; the typographic treaty between sans and roman sparked a war between the stars of typography. For a whole generation it developed into the visual encoding of entrepreneurial solidarity. It embarked on a march of triumph – although one can rightly reproach rotis for not fulfilling the demands for solidarity Otl Aicher himself made of a typeface. You can think what you like about rotis but you can't ignore it. You should familiarise yourself with it and look at it critically. This is exactly what Ralph Burkhardt and Christian Hartig do here in stereotype. And for their pains they have been awarded the Red...

Dot Junior Award – incidentally without any controversy whatsoever.

17 steps to success
160 pages
Format: 17 x 24 cm
Paperback
ISBN ISBN 978-3-87439-717-9