Otl Aicher typographie

Otl Aicher was one of the most significant designers of post-war Germany. His influence on this period goes far beyond his work in the field of design.He was, for example, a founder member and later principal of the Hochschule für Gestaltung in Ulm, an academy which understood design to be integral and interdisciplinary with a responsibility towards politics and society.He developed the corporate design for the Olympic Games in Munich which through him became the »happy games« of 1972.He also created corporate images for Braun, Lufthansa, FSB, Erco and others, many of which have remained unchanged.With his stringency and capacity for integrated...

thought he was a pioneer of the corporate identity. In Rotis he produced a hotly debated typeface which today has become part and parcel of many a corporate identity and business report. His fundamental work on typography (typographie) deals with much more than just the teachings of design; it is a veritable typographical manifesto. It has nevertheless been unavailable for many years and threatened to disappear forever.We view some of Otl Aicher’s typographical theories with criticism.However, we are of the opinion that the analysis of his typographie should be a composite part of visual communication for both the purposes of study and everyday...

use.We have thus campaigned for this reprint. And would like to thank Florian Aicher for the printing rights and Florian Pfeffer for the biographical chronology.

Original reproduction of the 2nd edition from 1989
with a contribution by Josef Rommen
and biography by Florian Pfeffer
Text German | English
256 pages with 250 illustrations and a fold-out table
Size 28 x 29,5 cm
Matt laminated hardback with silver foil embossing
ISBN 978-3-87439-683-7