Clou

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Mario Pricken is one of the most in-demand pros in the creative industries for new creativity techniques, thought strategies and effective ideas management. He calls himself an innovation director. Hired by renowned advertising and design agencies, television stations and marketing departments as a creativity trainer and consultant, he gains deep insights into the most diverse creative cultures and discovers what makes up the success of great idea-smithies. “How much more energy would you have to drive ideas ahead if you would give up...

the irrational desire to see into the future and avoid mistakes that don’t actually exist or are simply unforeseeable?” Clou is a book that demonstrates how to set up and successfully manage a creative department in the creative industries. Clou is a book that renews and optimizes the cooperation between clients and agencies. Clou is a book that discloses how to manage a creative department that delivers maximum results. Clou is a book that elaborates what it is that makes great idea-smithies successful. Clou is a book with thoughts on the development of the creative industries, “spiced up” with examples of 230 international top-rate performances...

that show where the bar that needs to be met (with the book’s help) is set. Clou is a book that replays the insights and experiences of one of the most successful creative coaches in the creative industries. Clou, the book for strategic ideas management in marketing, advertising, media and design that reveals how innovative idea-smithies utilize the alchemy of creativity!