Blicktricks

Due to licence agreements we are only allowed to distribute this title in Germany | Austria | Switzerland | Japan.

With consumers totally bombarded with information and practically unwilling to take anything more in, how do creative minds get them to look at something instead of turning away from it? Know what we’re taking about?! You see something in passing. Unconsciously. But then you just HAVE to look at it again. Something’s not quite right. There’s something you don’t understand. But what? Your second glance is voluntary. It’s active and almost done with relish. This second look is the secret to many a successful piece of visual...

communication. Uwe Stoklossa knows the secrets behind the second glance. And he’s willing to share this knowledge with you - both in the countless examples he has collected with meticulous effort and structured and analysed for you and in the well-founded, easy-to-read texts he’s written for you on perception, optical tricks and illusions. You’ll do more than just take a second glance at this book. With your awareness duly heightened you will increasingly discover and recognise all kinds of eye-catching tricks around you, now able to see through them and automatically use them yourself. And you’ll soon have people looking at you - or at least...

at your work. You’ll seduce people - who? - into using their eyes more.

Edited by Thomas Rempen
274 pages with over 500 colour illustrations
Hardback
Size 24,5 x 28,7 cm 
ISBN 978-3-87439-681-3