Wegweiser Schrift

The success of Erste Hilfe in Typografie, with over 20,000 copies sold since October 1999, demonstrates that  typography has rapidly transmuted from type design passion to general public fad. PCs are jam-packed with fonts of all
shapes and sizes, turning graphic design into a daily challenge for both the professional and the amateur. Which font for what purpose? What's suitable and what isn't? What's effective? Where do the various typefaces come from? Which basic mistakes can I avoid? These are the sort of questions which have long ceased to wrinkle the brows of production managers, graphic designers and typographers alone. In his book Hans...

Peter Willberg signposts the way through the typeface jungle for beginners, amateurs and semiprofessionals, opening eyes, supplying the missing links and generally making life for font users a lot simpler. No previous expertise is required; Willberg spurns typographic haute cuisine in favour of a staple beginners' diet which attempts to still the hunger for knowledge of what fonts look like, how they differ and how they work. He deliberately omits references to specific Macintosh or PC software, fails to mention the virtuoso exceptions to hard-and-fast rules and sidesteps scholarly intellectualism. What Wegweiser Schrift does have behind it,...

however, is a wealth of first-hand experience, great skill and competence which has been much rewarded and the didactic drive of Willberg's professional book titles. If Erste Hilfe in Typografie has awakened the would-be designer in your clients but Schriften erkennen still scares them, then Wegweiser Schrift is the perfect compromise.

Typeface Signposts
A beginner’s guide to typefaces
104 pages
A4 paperback
ISBN 978-3-87439-569-4